webdevelopmentuk
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Joined: 30 Nov 2010
Posts: 15
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 Posted: Thu Nov 10, 2011 12:52 pm Post subject: A Beginner’s Guide to Website Visitors Analysis |
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The data available to online entrepreneurs is unprecedented. It allows you to strategise and adapt based on facts rather than speculation. Analytics packages are more than just sources of pretty graphs, they are powerful tools that when used correctly result in real revenue increases.
What to look for
With so much data in front of you right from the go, it can be difficult to know what to look at first. Exactly what metrics you need to look at will depend on what you want to learn, but in general, the first places to look are:
Entrance sources (keywords, referring sites)
Demographics (location, browser, language)
On-site behaviours (bounce rate, time on site, navigation paths)
Taken together, all of this data is chiefly useful for two things: evaluation and optimisation.
Also have a look at search engine optimisation company and SEO London at http://www.webdevelopmentandseo.co.uk |
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